So I just renewed my library card and they had a book about the history of Rockstar Games so I checked it out and tore the fuck through it.
(As an update to my game progress, I’ve had to basically rebuild the whole thing without the preferred character selection, and I’m still in the process of that. It’s a pain in the ass, but ultimately, it’ll end up solving some invisible errors (redirects from old stuff I deleted in the past) as well as make it so you can, you know, play the game. But because that’s not terribly interesting, I’mma tell you about Rockstar and their influence on my marketing design.)
One of the most important things I ever learned about game design and marketing is that every aspect of a game’s promotional materials, ideally, should be designed in service to the game. It’s one thing to write up a manual to explain the game. It’s another better, more immersive thing to make that manual something you can enjoy while you’re still “in character”, something that also exists in the canon. Rockstar’s game manuals and websites were what taught me this.